What the brand is

The Matarraña Territorial Quality Brand is an initiative created together with local businesses, organisations and stakeholders to highlight what makes our territory unique: its products, services, heritage, culture, landscape and way of life.

More than a label, it is a territorial development tool that works to strengthen the identity of the Matarraña region and promote a model based on quality, respect, cooperation and commitment to the environment and its people.

The brand recognises projects and services that share values such as authenticity, solidarity, collaboration, environmental respect and balanced economic development, always linked to the territorial and cultural identity of the Matarraña region.

The Matarraña Territorial Quality Brand is part of the European Territorial Quality Brand network and the Rural Quality Brand, an initiative that brings together different territories committed to more cohesive, sustainable local development that stays connected to its essence.